블로그 약 Vo lvo Ends S90 Sales in India Shifts Focus to Evs

The curtain has fallen on Vo lvo's S90 sedan in India, marking the end of the Swedish automaker's presence in the country's executive sedan segment. The model has quietly disappeared from Vo lvo Car India's official website, signaling its official discontinuation in the market.

Market Performance and Reasons for Discontinuation

The Vo lvo S90, positioned as a mid-size luxury sedan, entered the Indian market as a competitor to established players like the Mercedes-Benz E-Class and BMW 5 Series. While it gained some traction among buyers seeking Scandinavian design and premium features, the model ultimately failed to achieve significant market penetration.

Several factors contributed to the S90's underwhelming performance in India. The sedan was offered exclusively with a 2.0-liter mild-hybrid petrol engine (B5 variant), limiting options for Indian consumers who traditionally prefer diesel powertrains in this segment. Despite being well-equipped with features like a 19-speaker Bowers & Wilkins audio system, four-zone climate control, ventilated and massaging front seats, air suspension, and advanced driver assistance systems, the S90 struggled against rivals that offered more diverse powertrain options and frequent updates.

The Indian market's overwhelming preference for SUVs over sedans further marginalized the S90's position. Vo lvo India will now focus exclusively on its SUV lineup, which includes the XC40, XC60, and XC90 models.

Model Overview and Indian Specifications

The S90 represented Vo lvo's flagship sedan offering, showcasing the brand's signature Scandinavian design language with distinctive "Thor's Hammer" LED headlights and a minimalist yet luxurious interior. The India-spec model featured:

• Powertrain: 2.0-liter turbocharged petrol engine with 48V mild-hybrid system (250hp/350Nm)
• Exterior: Full LED lighting, panoramic sunroof, 19-inch alloy wheels
• Interior: Nappa leather upholstery, wood trim, 12.3-inch digital instrument cluster, 9-inch touchscreen
• Comfort: Four-zone climate control, powered front seats with heating/ventilation/massage function
• Audio: 19-speaker Bowers & Wilkins premium sound system
• Safety: Comprehensive ADAS suite including City Safety, Pilot Assist, 360-degree camera
• Suspension: Adaptive air suspension

Competitive Landscape

• Mercedes-Benz E-Class: Market leader offering petrol, diesel and plug-in hybrid variants
• BMW 5 Series: Sportier alternative with strong brand appeal
• Audi A6: Technology-focused offering with virtual cockpit
• Jaguar XF: British alternative with distinctive styling

Vo lvo's Electrification Strategy

The S90's discontinuation aligns with Vo lvo Cars' global strategy to transition toward electrification. The company has committed to becoming a fully electric carmaker by 2030, with 50% of global sales to be pure electric by 2025.

In India, Vo lvo plans to introduce several electric models, including the EX30 compact SUV and EX90 flagship SUV. The company is also considering local assembly of the EX30 to improve affordability.

Globally, Vo lvo is developing the ES90, an all-electric successor to the S90 sedan based on a dedicated EV platform with an estimated 700km range. The current-generation S90 continues in other markets with updated styling and technology.

India's EV Market Outlook

India's automotive market is gradually embracing electrification, supported by government policies and improving charging infrastructure. Luxury car buyers are increasingly considering electric options, creating opportunities for premium EV manufacturers like Vo lvo.

The Swedish automaker is collaborating with Indian authorities to develop charging infrastructure while preparing its electric vehicle portfolio for local market conditions. This transition reflects broader industry trends as automakers reallocate resources from traditional internal combustion engines to electric mobility solutions.